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BrandBlumarine x Marc Jacobs
Project'Capsule Collection' 2023 Ad Campaign
Two models in pink Y2K-style ruffled outfits and denim sit leaning together against blue school lockers.

Blumarine x Marc Jacobs 'Capsule Collection' 2023 Ad Campaign 2023

Associated creatives

Ava Nirui
Ava NiruiHeaven by Marc Jacobs Creative Director
Nicola Brognano
Nicola BrognanoBlumarine Creative Director
Petra Collins
Petra CollinsPhotographer
Lotta Volkova
Lotta VolkovaStylist

Tags

two women leaning on lockerstwo womenblonde womanredhead womanpink ruffled topruffled topcropped denim jacketdenim jacketpink ruffle mini skirtmini skirt

Description

Two models recline together against a row of blue metal school lockers for the Blumarine x Marc Jacobs 2023 Capsule Collection campaign, photographed by Petra Collins. The blonde model wears a sheer baby pink ruffled top over a branded graphic tank, while the red-haired model rests her head wearing an embellished cropped denim jacket and a pink tiered ruffle mini skirt. Styled by Lotta Volkova, the image features soft directional lighting and a distinctive early-2000s nostalgic aesthetic.

Style

Horizontal, Commercial, Y2K, Nostalgic

Techniques

Soft Light

Industries

Designer Fashion

Color

Blush (50%)
Denim (30%)

Context

Advertising Campaign