Batch Organics Brand Identity 2017

Description

A large rectangular advertising billboard is mounted on an aged, dark red brick wall overlooking a paved street with a stone curb. The billboard features three distinct poster panels with a pale pink background and bold magenta typography, forming part of a brand identity project by Ragged Edge for Batch Organics. The left panel displays the text pre gym post gym no gym alongside a product container of smoothie ingredients. The center panel carries the headline no hype no hassle above the brand logo. The right panel showcases food photography with fresh ingredients including a cinnamon stick, a sliced lime, a strawberry, and a banana positioned against the pink surface. The entire installation is set in an urban environment under natural daylight, presenting a clean commercial graphic design layout against a textured, weathered background.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography, Natural light

Industries

CPG / Packaged Food

Color

Background

Street

Context

Out of Home (OOH)