Bally Fall 2024 Ad Campaign 2024

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This split-layout editorial image from Bally's Fall 2024 ad campaign pairs a black-and-white historical group portrait on the left with a colour image of a model wearing a textured red cardigan on the right. The campaign was photographed by Olivier Kervern with art direction by Matthieu da Rocha and creative direction by Simone Bellotti. The right panel presents a centered model against an interior background with garment racks, while the bold typography of the Bally brand name anchors the lower section. The composition balances archival documentary aesthetics with contemporary fashion styling.