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  • ·Bally Fall 2024 Ad Campaign Editorial Image
BrandBally
ProjectFall 2024 Ad Campaign
Split-screen advertising campaign image for Bally featuring a black studded handbag beside bare feet and a black and white outdoor scene.

Bally Fall 2024 Ad Campaign 2024

Associated creatives

Simone Bellotti
Simone BellottiBally Creative Director
Matthieu da Rocha
Matthieu da RochaArt Director
Olivier Kervern
Olivier KervernPhotographer
Wolf Missotten
Wolf MissottenModels
Charlotte Collet
Charlotte ColletStylist
Anthony Turner
Anthony TurnerHair
Lucia Pica
Lucia PicaMakeup
Ben Grimes
Ben GrimesCasting Director

Tags

black leather handbagblack handbagleather handbaghandbagbare feetfeetblack and white outdoor sceneoutdoor scene

Description

This editorial image for the Bally Fall 2024 ad campaign features a split-screen composition by photographer Olivier Kervern and art director Matthieu da Rocha. The right panel presents a close-up product shot of a black leather handbag adorned with metallic charms and studs, resting beside bare feet on a neutral pedestal next to a sculptural urn. The left panel shows a grainy, black and white outdoor scene with people relaxing on grass, captured under natural light. Styled by Charlotte Collet with creative direction by Simone Bellotti, the layout balances clean studio product photography with documentary-style outdoor imagery beneath bold black typography.

Style

Editorial, Horizontal, Desaturated, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Nude / Sand (50%)

Background

White Seamless

Context

Advertising Campaign