Bally Fall 2024 Ad Campaign 2024

About

This diptych image is part of the Fall 2024 ad campaign for Bally, created under the direction of Bally Creative Director Simone Bellotti, art directed by Matthieu da Rocha, and photographed by Olivier Kervern. The left side presents a monochrome portrait of a person with textured, wavy hair wearing a denim jacket and a knitted sweater. The right side features a color photograph of a Black model wearing a vibrant red textured sweater against a light background, positioned above bold black branding that reads BALLY. Styling was handled by Charlotte Collet, with hair by Anthony Turner and makeup by Lucia Pica. Casting was directed by Ben Grimes.