BrandBalenciaga
ProjectSpring 2024 Ad Campaign

Balenciaga Spring 2024 Ad Campaign 2023
Associated creatives
Tags
Description
This image from the Balenciaga Spring 2024 ad campaign features model Soo Joo Park standing inside a room next to open balcony doors at night. She is dressed in a dark denim outfit, wearing dark lipstick, and carries a large black leather handbag with a chain strap over her shoulder. The background reveals an exterior urban square and architectural details illuminated at night, framed by light blue patterned curtains inside. The lighting is low and atmospheric, emphasizing the rich textures of the clothing and leather accessory. Large white typography spelling the brand name is overlaid centrally across the composition.
Style
Editorial, Vertical, Moody
Industries
Luxury Fashion Houses
Color
Jet Black (50%)
Navy (50%)
Background
Hotel Room
Context
Advertising Campaign
