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BrandAxel Arigato
ProjectDaze & Silver Social Campaign
A stack of white and silver sneakers arranged on a neutral surface with a black and white magpie perched on the top shoe.

Axel Arigato Daze & Silver Social Campaign 2026

Associated creatives

Ellen Egan
Ellen EganArt Director
Lucy Joan Pearson
Lucy Joan PearsonMakeup Artist

Tags

stacked sneakerssneakerssilver metallic sneakersmetallic sneakerssilver sneakerswhite sneakersmagpie perched on shoesmagpie

Description

A creative commercial still for Axel Arigato's Daze & Silver campaign, art directed by Ellen Egan. A sculptural pile of leather and mesh sneakers in white, light grey, and metallic silver finishes rests on a smooth neutral ground. A live black-and-white magpie perches directly on the collar of the uppermost sneaker, creating a playful, surreal composition lit with diffused, soft studio lighting.

Style

Vertical, Commercial, Clean, Surreal

Techniques

Soft Light

Industries

Footwear

Color

Off-White (30%)
Jet Black (20%)
Silver (40%)

Background

Textured Backdrop

Context

Advertising Campaign