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BrandAxel Arigato
ProjectDaze & Silver Social Campaign
Axel Arigato metallic silver sneaker with cream laces resting on a brown velvet tufted chair against a plain white background.

Axel Arigato Daze & Silver Social Campaign 2026

Associated creatives

Ellen Egan
Ellen EganArt Director
Lucy Joan Pearson
Lucy Joan PearsonMakeup Artist

Tags

axel arigato sneakersilver sneakermetallic sneakersneaker with cream lacesrunning shoelow top sneakerbrown velvet armchairvelvet armchairtufted chair

Description

A close-up studio product shot showcases an Axel Arigato low-top runner sneaker rendered in metallic silver with mesh panelling and oversized cream-yellow laces. The sneaker rests at an angle across the curved back of a rich brown velvet tufted chair. Even, soft studio light illuminates the reflective silver exterior and textured upholstery against a minimalist off-white backdrop. Art direction for the Daze & Silver Social Campaign was led by Ellen Egan.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

Footwear

Color

Silver (metallic) (40%)
Caramel (50%)
Butter (10%)

Background

White Seamless

Context

Advertising Campaign