BrandAuralee x Tekla
ProjectFall 2024 Ad Campaign
Auralee x Tekla Fall 2024 Ad Campaign 2025
Associated creatives
Tags
Description
A single yellow leaf rests against dark, weathered rock formations partially submerged in milky blue water for the Auralee x Tekla Fall 2024 ad campaign. The composition features soft, diffused natural lighting highlighting the textured stone surfaces and the still water. Captured by photographer Nikki McClarron with creative direction by Takuhito Kawashima, the image emphasizes natural textures and a calm, atmospheric palette.
Style
Editorial, Vertical, Desaturated, Earthy
Techniques
Analogue / film, Natural light
Industries
Designer Fashion
Context
Advertising Campaign