ASOS Asos x Nike - Gen Ldn 2024

Description

Captured from an overhead high-angle perspective by photographer Osma Harvilahti, five models look upward while standing within an urban brick stairwell setting for the Asos x Nike Gen Ldn campaign. The models wear an eclectic mix of layered sportswear, including an orange padded vest with a printed Nike sleeve, a lime green puffer jacket, a light blue zip jacket, a camo print puffer, and a dark leather jacket. Accessories include beanies, a Nike baseball cap, and tinted wrap-around sunglasses, set against worn brick textures under diffused outdoor light.

Style

Horizontal, Commercial, Gritty, Clean

Techniques

Natural light

Industries

Streetwear

Color

Background

Alley

Context

Advertising Campaign