ASOS Asos x Nike - Gen Ldn 2024

Description

Model Maggie Yu poses against a deep red corrugated metal roll-up door in a styled streetwear ensemble for the ASOS x Nike Gen Ldn project. She wears a beige knit hood balaclava paired with oval tinted sunglasses, a cropped patterned puffer jacket, an off-white zip-up Nike technical top, and brown flared track trousers. White and metallic athletic trainers complete the look on an asphalt ground surface. The full-length vertical shot is framed with even, diffused natural daylight highlighting the rich texture of the industrial backdrop.

Style

Editorial, Vertical, Y2K

Techniques

Natural light

Industries

Streetwear

Color

Background

Metal Texture

Context

Advertising Campaign