ASOS Asos x Nike - Gen Ldn 2024

Description

Four models pose outdoors against a textured brick wall, white garage door, and blue wooden siding in this collaborative shoot for the ASOS x Nike Gen Ldn campaign. The group is styled in eclectic, layered streetwear combining quilted vests, technical puffer outerwear, graphic tees, relaxed trousers, and Nike sneakers. Two models sit in mismatched vintage armchairs flanking two standing models beside a freestanding coat rack. Natural overcast daylight illuminates the rich textures of leather, denim, and fleece across the ensemble.

Style

Horizontal, Commercial, Earthy

Techniques

Natural light

Industries

Streetwear

Color

Background

Residential Building

Context

Advertising Campaign