ASOS Asos x Nike - Gen Ldn 2024

Description

Five models stand in a horizontal lineup behind a low brick wall, showcasing layered autumn and winter streetwear styling for the ASOS x Nike Gen Ldn campaign. The models are styled in a mix of textured outerwear, including a sky blue quilted bomber jacket, an oversized lime green puffer vest, a dark brown leather blouson over a green jersey top, a cropped stone-print puffer jacket, and a rust-orange quilted vest paired with a patterned scarf. Soft natural daylight illuminates the subjects against an urban brick building facade. Captured by photographer Osma Harvilahti with hair styling by Eliot McQueen and makeup by Scarlett Burton.

Style

Horizontal, Commercial, Earthy

Techniques

Natural light

Industries

Streetwear

Color

Context

Advertising Campaign