Brand
ProjectAsos x Nike - Gen Ldn
ASOS Asos x Nike - Gen Ldn 2024
Associated creatives
Tags
Description
Captured from an overhead perspective looking down onto an outdoor brick staircase, three models pose together while looking upward toward the camera. One wears a brown leather jacket with round wireframe glasses, another sports an orange and tan Nike zip-up with a patterned scarf, and the third is styled in a pale lime puffer jacket, beanie, and dark sunglasses. The composition is framed by textured brick ledges and dark shadow-filled steps, lit by diffused outdoor daylight for the ASOS x Nike Gen Ldn collaboration.
Style
Editorial, Horizontal, Gritty
Techniques
Natural light
Industries
Streetwear
Background
Residential Building
Context
Advertising Campaign