Arts Foundation Brand Identity 2020

Description

This graphic design project by McCarthy for the Arts Foundation showcases promotional event branding for the NZ Arts Ball. Three identical posters are displayed in black frames mounted on a dark corrugated wall, positioned above a concrete pavement with a small green plant sprouting near the base. The poster design features clean sans-serif typography on a white background, centered around a striking rectangular block of bright yellow paired with a soft black gradient element. The composition is structured with balanced framing, sharp black borders, and high-contrast color placement.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Typography

Industries

Festivals & Events

Color

Background

Concrete Texture

Context

Advertising Campaign