Description

This graphic design project by McCarthy for the Arts Foundation showcases promotional event branding for the NZ Arts Ball. Three identical posters are displayed in black frames mounted on a dark corrugated wall, positioned above a concrete pavement with a small green plant sprouting near the base. The poster design features clean sans-serif typography on a white background, centered around a striking rectangular block of bright yellow paired with a soft black gradient element. The composition is structured with balanced framing, sharp black borders, and high-contrast color placement.