Brand
ProjectBrand Identity

Arts Foundation Brand Identity 2020
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Description
This double-page spread from a brand identity project features a beige background layout populated with multiple inset photographic portraits and figure captions. Large bold sans-serif typography spells out the word ICONS across the centre of the spread. The layout incorporates a clean editorial grid arrangement with various black and white and colour portrait images. Graphic design elements by McCarthy organize the visual hierarchy throughout the spread for the Arts Foundation.