Brand
ProjectBrand Identity

Arts Foundation Brand Identity 2020
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Description
Graphic design brand identity project created by McCarthy for Arts Foundation. The image displays two rectangular promotional cards arranged side by side on a neutral light grey surface, casting subtle shadows downward. Both cards feature clean white layouts accented by vibrant neon green blurred gradients and bold black typography that reads ARTS MONTH. One card incorporates a simple hand-drawn illustration with whimsical line work and lettering. The minimalist composition showcases modern graphic design principles with a focus on clean typography and striking colour contrast.