BrandArket
ProjectAEKET AW26

Arket AEKET AW26 2026
Associated creatives
Tags
Description
A conceptual still life composition for Arket's AEKET AW26 collection, photographed by Dudi Hasson. A vibrant red apple with a single wedge sliced open sits on a pale neutral backdrop, cradling an intricate gold braided chain with a toggle clasp inside the opening. Direct, high-contrast sunlight casts sharp, distinct shadows to the upper left, highlighting the polished sheen of the metallic links against the textured red fruit peel.
Style
Vertical, Minimalist, Surreal, Commercial
Techniques
Hard Light
Industries
Jewellery
Color
Burgundy (50%)
Gold (30%)
Cream (20%)
Background
Solid Colour
Context
Advertising Campaign

