Arket AEKET AW26 2026

Description

Captured by photographer Dudi Hasson for Arket's AEKET AW26 project, featuring hair styling by Sarah Jo Palmer and makeup by Rebecca Wordingham. A blonde woman runs through an open, sunlit grassy field wearing an oversized olive-green belted trench coat. Captured in mid-stride, she glances back over her shoulder toward the camera against a soft, golden landscape.

Style

Editorial, Vertical, Warm, Earthy, Action

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Agricultural Land

Context

Advertising Campaign