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Black and white advertisement poster for Applause displayed on a tiled wall at JFK Airport subway station

Brand Identity 2025

Associated creatives

Description

An advertisement poster for Applause is mounted on a white square-tiled wall at a JFK Airport station. The poster features a black and white image of a person holding a smartphone, accompanied by serif typography reading Reliable apps that make life a little easier. Above the main poster, a black directional sign indicates directions for the JFK Airport AirTrain and subway lines. Studio Freight contributed graphic design for the Brand Identity project.

Style

Horizontal, Commercial, Desaturated, Clean

Techniques

Typography

Industries

Apps & Digital Platforms

Color

Jet Black (60%)

Pure White (40%)

Background

Concrete Texture

Context

Out of Home (OOH)