BrandApplause
ProjectBrand Identity

Applause Brand Identity 2025
Associated creatives
Tags
Description
This graphic design project showcases a digital brand identity for Applause, created by Studio Freight. The composition features a collection of pixel art illustrations, badges, and typography arranged against a solid black background. Prominent elements include stylized text logos reading Applause and flourish, pixelated hand illustrations referencing classic digital aesthetics, and clean UI badges with phrases such as where ideas thrive and crafting and curating. The mix of high-resolution typography and low-fi pixel graphics creates a modern yet nostalgic digital language.
Style
Artistic, Horizontal, Monochrome, Graphic
Techniques
Typography, Vector
Industries
Apps & Digital Platforms
Color
Pure White (50%)
Royal Blue (30%)
Medium Grey (20%)
Background
Solid Colour
Context
Advertising Campaign