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  • ·Alaia Lunar New Year 2025 Campaign with He Cong
BrandAlaïa
ProjectLunar New Year 2025 Ad Campaign
Model He Cong wearing a pink top holding a burgundy handbag for Alaia Lunar New Year campaign

Alaïa Lunar New Year 2025 Ad Campaign 2025

Associated creatives

Pieter Mulier
Pieter MulierAlaïa Creative Director
Tyrone Lebon
Tyrone LebonPhotographer
He Cong
He CongModel
Damien Boissinot
Damien BoissinotHair
Christelle Cocquet
Christelle CocquetMakeup
Ashley Brokaw
Ashley BrokawCasting Director

Tags

he congmodel he congwoman wearing pink turtleneckpink turtleneckturtleneck topburgundy handbagleather handbagburgundy leather handbaghandbag

Description

Model He Cong stars in the Alaia Lunar New Year 2025 ad campaign, photographed by Tyrone Lebon with creative direction by Pieter Mulier. She is seated at a table wearing a fitted pink turtleneck top, resting her hand on a structured burgundy leather handbag placed on a white tablecloth. The interior setting features warm lighting, dark decorative panels, and framed artwork in the background. Hair styling by Damien Boissinot and makeup by Christelle Cocquet complete the look, with casting directed by Ashley Brokaw.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Flash

Industries

Luxury Fashion Houses

Color

Blush (50%)
Burgundy (50%)

Background

Hotel Room

Context

Advertising Campaign