Logo
  • Home
  • ·Media
  • ·Alaia Lunar New Year 2025 Campaign with He Cong
BrandAlaïa
ProjectLunar New Year 2025 Ad Campaign
Model He Cong wearing a pink turtleneck dress and holding a burgundy handbag against a red curtain background for Alaia Lunar New Year campaign

Alaïa Lunar New Year 2025 Ad Campaign 2025

Associated creatives

Pieter Mulier
Pieter MulierAlaïa Creative Director
Tyrone Lebon
Tyrone LebonPhotographer
He Cong
He CongModel
Damien Boissinot
Damien BoissinotHair
Christelle Cocquet
Christelle CocquetMakeup
Ashley Brokaw
Ashley BrokawCasting Director

Tags

he congmodel he congwoman in pink dresspink turtleneck dresspink dressburgundy handbagleather shoulder baghandbag

Description

Model He Cong is featured in the Alaia Lunar New Year 2025 campaign, photographed by Tyrone Lebon with creative direction by Pieter Mulier. She wears a form-fitting pink ribbed turtleneck dress and holds a dark burgundy leather shoulder bag. The composition is set against a textured, deep red curtain backdrop with prominent bold red ALAIA PARIS typography layered across the frame. Additional credits include hair by Damien Boissinot, makeup by Christelle Cocquet, and casting by Ashley Brokaw.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Analogue / film, Flash

Industries

Luxury Fashion Houses

Color

Blush (50%)
Chocolate (50%)

Background

Fabric Texture

Context

Advertising Campaign