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  • ·Alaia Lunar New Year 2025 campaign handbag editorial
BrandAlaïa
ProjectLunar New Year 2025 Ad Campaign
Burgundy leather shoulder bag resting on a set dining table next to a wine glass under dark paneling for Alaia

Alaïa Lunar New Year 2025 Ad Campaign 2025

Associated creatives

Pieter Mulier
Pieter MulierAlaïa Creative Director
Tyrone Lebon
Tyrone LebonPhotographer
He Cong
He CongModel
Damien Boissinot
Damien BoissinotHair
Christelle Cocquet
Christelle CocquetMakeup
Ashley Brokaw
Ashley BrokawCasting Director

Tags

burgundy leather handbagburgundy handbagleather handbaghandbagburgundy leather shoulder bagshoulder bagalaia handbag

Description

This image from the Alaia Lunar New Year 2025 ad campaign features a structured burgundy leather shoulder bag resting prominently on a white tablecloth. A wine glass, a small bowl, and sliced fruit sit beside the bag on the table. The background features dark wooden panels with subtle decorative framing under direct lighting. Bold red typography spelling out ALAIA and PARIS overlays the lower portion of the frame. The photograph was captured by Tyrone Lebon in Paris.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Bags & Accessories

Color

Burgundy (70%)

Background

Set-dressed

Context

Advertising Campaign