Alaïa Lunar New Year 2025 Ad Campaign 2025

Description

Model He Cong is featured in the Lunar New Year 2025 ad campaign for Alaïa, photographed by Tyrone Lebon. She leans forward at a white-clothed table wearing a fitted pink turtleneck sweater, with a structured burgundy leather handbag placed beside her. Bold red typography reading Alaïa Paris overlays the foreground across the image. The interior setting features dark wood cabinetry and a warm ambient lighting scheme. Hair is styled sleek and pulled back, with natural makeup highlighting the subject.

Style

Horizontal, Commercial, Clean

Industries

Luxury Fashion Houses

Color

Background

Living Room

Context

Advertising Campaign