Equinox Circuit Breaker 2023

Description

A group of four athletes in high-contrast black and white activewear perform dynamic fitness movements beneath a custom circular overhead lighting rig. Centered in the composition, a Black female athlete stands grounded in a white long-sleeve bodysuit, flanked by three other performers executing resistance and weight-training exercises across the dark studio floor. Photographed by 91 Rules with styling by Daniel Gaines and set design by Michael Younker for Equinox's Circuit Breaker campaign, the image showcases directional top-down lighting and a sleek, modern commercial aesthetic.

Style

Vertical, Commercial, Action, Moody, Clean

Techniques

Low-key / chiaroscuro

Industries

Fitness

Color

Background

Set-dressed

Context

Advertising Campaign