Household & Cleaning Products
Household & Cleaning Products photography has to sell something invisible — clean is the absence of dirt and germs, not a visible feature. On Visie, that craft spans campaign and product photography for marques like Clorox, Tide, Lysol, and Febreze, often using dyed liquids or UV lighting to make the invisible visible on camera.
This week's top Household & Cleaning Products projects
This week's top Household & Cleaning Products projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Wrangler · For the Ride of Life
Wrangler’s 'For the Ride of Life' brand film is an energetic exploration of lifestyle and movement. The project presents a fast-paced montage capturing diverse expressions of youth culture, ranging from urban skateboarding and coastal roller skating to horseback riding through city environments. Directed with a focus on fluid transitions and kinetic momentum, the film employs cinematic live-action techniques and aerial drone footage to link disparate settings. The visual narrative channels a sense of movement through both interior gaming spaces and sun-drenched outdoor locations, supported by original music and sound design from Heavy Duty Projects.
Oz Lotto · NX
Oz Lotto's NX campaign, produced by GREATERGOOD, focuses on domestic comfort through a series of shifting living room vignettes. The project captures an older couple navigating traditional home environments, utilizing live-action techniques to explore subtle visual transformations within a warmly lit interior. The commercial leans into a classic aesthetic, alternating between variations of furniture and character styling while maintaining the central performances. The work presents a home and lifestyle narrative that emphasizes steady, character-driven interactions.
Subway · Behind the Subway Series
Subway steps behind the scenes of its Subway Series campaign, showcasing a series of candid conversations with athletes Stephen Curry, Patrick Mahomes, and Tony Romo. The documentary-style video captures the talent across various settings, moving between professional studio environments and locker room setups. Utilizing a live-action technique, the production highlights the interplay between natural and controlled studio lighting. The sound design, managed by Heavy Duty Projects, complements the promotional interviews, providing a clean and warm aesthetic throughout the series.
breitling · Austin Butler, moments of freedom
Breitling’s 'Austin Butler, moments of freedom' is a commercial film capturing the intersection of luxury craftsmanship and a rugged, outdoor lifestyle. The project centers on actor Austin Butler, placing him in desert landscapes that alternate between candid moments with an acoustic guitar and motorcycle travel. The production employs a distinct monochrome aesthetic, utilising a vintage film style and analogue techniques to create high-contrast visuals. The narrative is punctuated by detailed close-up product shots that highlight the intricate mechanical details of the watches under natural lighting, supported by a cinematic composition that leans into a raw, travel-inspired mood. Production was handled by Spring Studios with production service provided by Palma Pictures.
Top Household & Cleaning Products brands
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