American Express

American Express · Plum Card - Alto Music

This commercial for American Express spotlights the operational realities of Coit Cleaning Services, featuring Bob Kearn as he discusses the history and evolution of his family business. The film captures the scale of the company’s warehouse facilities and day-to-day cleaning operations, documenting the human side of the trade through archival imagery and modern live-action footage. Produced by GREATERGOOD, the piece leans into a practical, documentary-style approach to explain the financial utility of the Plum Card within a professional context. The narrative moves through the facility floor, balancing the focus between business heritage and current operations.

American Express · Game Changer Concert

American Express highlights exclusive cardholder access in the Game Changer Concert campaign. The live-action project centers on the fan journey, documenting the arrival experience at a major stadium venue. The film tracks attendees through specialized entry points, emphasizing the interaction between cardholders and event infrastructure. Executed with a desaturated palette, the production maintains a documentary-style feel that focuses on candid crowd interactions and venue atmosphere. Production services for this commercial campaign were provided by GREATERGOOD.

American Express · Saved By The Resy

American Express highlights the convenience of integrated digital dining services in the campaign Saved By The Resy. This commercial features a live-action narrative centered on the domestic preparation and reservation process, utilizing cinematic visuals and a clean aesthetic. The production by GREATERGOOD focuses on the intersection of urban lifestyle and banking utility, documenting the ease of managing dinner plans through mobile interfaces. The project maintains a naturalistic tone, prioritising a narrative-driven approach to demonstrate platform utility.

American Express · The Switch Up

American Express highlights personal mobility in this commercial spot, The Switch Up. The narrative balances professional focus with outdoor recreation, contrasting a modern office environment against the scale of a mountain lake. Produced by GREATERGOOD, the film employs live-action technique alongside drone footage to bridge the gap between corporate life and leisure. The visual language favors cinematic framing and warm, natural lighting to emphasize the shift in environments.

American Express · Out Of Office

American Express highlights the duality of modern professional life in the campaign, Out Of Office. The commercial moves from the constraints of a standard corporate office setting into expansive, natural hiking landscapes, emphasizing the brand's association with leisure and travel. Produced by Greatergood, the project utilizes live-action techniques and natural lighting to create a clean, warm aesthetic. The narrative centers on a young man navigating the shift from desk-bound work to the open air, capturing the transition between work and personal travel.

American Express · Great Ideas Travel

American Express · Make Them a Fan

American Express · Love-Hate-Running

American Express · All In a Day's Work

American Express · There's Always More with AMEX

American Express · Fringe and Forget

British Airways, American Express · Making every purchase a holiday

This collaborative campaign for British Airways and American Express uses stop-motion animation to translate the concept of travel into a series of imaginative, micro-scale landscapes. The film features miniature figures navigating surreal terrains constructed from everyday objects, such as mountain ranges made of sourdough and rollercoasters formed from shoelaces. The commercial utilizes vibrant studio lighting and meticulous miniature set design to blend diverse textures with travel-inspired environments. Through creative VFX and practical props, the piece focuses on scale manipulation to emphasize the connection between daily purchases and leisure travel experiences.