American Express highlights everyday card utility and rewards in this commercial campaign, 'Fringe and Forget.' The spot transitions from the quiet environment of a hair salon to the pace of city streets, linking moments of routine personal care with active shopping and transaction scenes.
Produced by Iconoclast in collaboration with agency Dentsu Creative UK, the film utilises a live-action technique and warm lighting to bridge intimate character focus with broader lifestyle sequences. Post-production for the project was managed by STITCH London and The Gate Plus.
