Viktor & Rolf
Viktor & Rolf's avant-garde beauty and fragrance campaigns across luxury fashion
Featured Viktor & Rolf projects
This week's top Viktor & Rolf projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Viktor & Rolf · Viktor&Rolf SS26 campaign
The Viktor & Rolf SS26 campaign serves as a masterful exploration of architectural fashion, blurring the lines between wearable garments and structural art. Captured by photographer Zoe Natale Mannella, the editorial series leans into a minimalist aesthetic, relying on clean industrial backdrops and consistent, soft natural light to place the collection’s intricate silhouettes at the forefront. Through the lens of fashion editor and stylist Emelie Johansson, each look emerges as a study in contrast, pitting crisp, tailored shirts and industrial grey metal panels against the organic, cloud-like volume of heavily ruffled organza and cascading skirts. The campaign maintains a rigorous focus on the interplay of texture and form, further elevated by the deliberate hair styling of Kasper Andersen and the sharp, bold lip makeup applied by Trine Skjøth. Featuring model Laiza de Moura, the imagery oscillates between static, formal portraiture and more dynamic, avant-garde perspectives that challenge traditional spatial orientation. The result is a polished, high-fashion narrative that feels both precise and ethereal. By stripping away visual clutter, the creative team ensures that every fold, bow, and architectural seam becomes a focal point, reinforcing the brand's reputation for innovative, sculptural design. This collection does not merely present apparel; it recontextualizes luxury fashion as a series of deliberate, striking shapes set against a subdued, monochromatic landscape.
Project Viktor & Rolf · ‘Viktor&Rolf Scissorhands’ Haute Couture Spring/Summer 2024
For the Viktor & Rolf Haute Couture Spring/Summer 2024 collection, photographer Stepan Filenko captures a series of high-fashion editorial images that emphasize the architectural nature of the garments. With fashion editing by Jos van Heel, the imagery leans into a minimalist aesthetic, utilizing clean backgrounds to bring focus to the dramatic, structured silhouettes and heavy textures of the house's latest designs. The series features models Caren Jepkemei and Sylwia Kuta, with hair styling by Olivier Schawalder and sharp, precise makeup by Sam Visser. By employing monochrome color palettes and split-frame compositions, the work explores visual opposition and sculptural form, supported by casting from Adam Hindle.
Viktor & Rolf · Viktor&Rolf: Fashion Statements
Viktor & Rolf: Fashion Statements captures the essence of the design duo's retrospective exhibition, staged in collaboration with Kunsthalle München. The project functions as a visual chronicle of the brand’s haute couture evolution, balancing archival runway highlights with an immersive look at their sculptural eveningwear and wearable art installations. Produced for the museum exhibition context, the video utilizes dynamic projection mapping techniques to explore the architectural nature of the designers' garments. The edit integrates live-action footage from gallery installations with crisp close-ups to detail the craft behind the collection. Post-production and VFX were managed by Rodeo FX, ensuring the presentation maintains a clean, cinematic aesthetic throughout its narrative of avant-garde fashion history.
Viktor & Rolf · Adrian & Gidi
Viktor & Rolf presents this commercial animation, a stop motion exploration of fragrance through intricate paper art. Designed by Adrian and Gidi, the sequence centers on a glass perfume bottle acting as a fountain, with paper blossoms in varying shades of red, pink, and cream blooming in a fluid display. The project leans into a minimalist aesthetic, utilizing precise lighting to define the textured surfaces of the hand-crafted paper and the reflective glass. It combines paper art with refined motion design to translate the visual identity of the brand into a tactile, layered experience.
Project Viktor & Rolf, Superga · Spring 2023 Ad Campaign
The Spring 2023 collaboration between luxury fashion house Viktor & Rolf and footwear brand Superga is a masterclass in avant-garde editorial minimalism. Captured by photographer Marijke Aerden, the campaign masterfully synthesizes high-fashion silhouettes with the casual utility of sneakers, elevating the footwear through structural complexity and deliberate composition. With creative direction from Viktor Horsting and Rolf Snoeren, the project leans into a monochromatic, high-contrast aesthetic that feels both architectural and playful. Utilizing studio strobe lighting, the imagery plays with dramatic, sharp shadows against seamless white marble backdrops, allowing the sculptural satin bows and intricate textile floral appliques on the sneakers to take center stage. The use of wide-angle and fisheye lenses creates a distinctively modern, slightly distorted perspective that highlights the juxtaposition between the models' structured, voluminous ensembles and the grounded, chunky platform profiles of the footwear. This commercial work successfully translates the signature whimsical maximalism of the design duo into a crisp, polished medium. The editorial consistency across each frame, defined by the clean lines of the marble and the precise tailoring of the garments, reinforces the campaign’s identity as a seamless fusion of street-ready comfort and high-end couture. It is a striking visual dialogue that commands attention while maintaining a refined, high-fashion sensibility that defines the collection’s unique place in the market.
Viktor & Rolf · Good Fortune
Viktor & Rolf introduces the Good Fortune campaign, a beauty project that captures a moody aesthetic within a controlled studio setting. The work utilizes live-action technique and neon lighting to explore themes of mystery and elegance, centering on a floral installation and glowing spherical props. The film transitions through deep purple hues, contrasting the dark studio environment with a large crescent moon formed from white flowers. The production highlights the fragrance brand's visual identity through high-contrast lighting and precise art direction.
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