Viktor & Rolf

Apr 2025

Viktor & Rolf introduces Good Fortune, a fragrance campaign captured in a moody, high-contrast studio environment. The film leans into neon aesthetics and live-action techniques to build an ethereal visual identity for the scent. The commercial centers on a central figure interacting with glowing, spherical elements and a prominent crescent moon installation crafted from white florals. The color palette relies heavily on deep purple hues, creating a consistent visual thread throughout the brand narrative.

Horizontal, Commercial, Neon

Fragrance

Set-dressed

Advertising Campaign