Viktor & Rolf: Good Fortune
Brand
Date
Apr 2025
Description
Viktor & Rolf introduces the Good Fortune campaign, a beauty project that captures a moody aesthetic within a controlled studio setting. The work utilizes live-action technique and neon lighting to explore themes of mystery and elegance, centering on a floral installation and glowing spherical props. The film transitions through deep purple hues, contrasting the dark studio environment with a large crescent moon formed from white flowers. The production highlights the fragrance brand's visual identity through high-contrast lighting and precise art direction.
Style
Horizontal, Commercial, Neon
Industries
Color
Violet
Pure White
Background
Set-dressed
Context
Advertising Campaign
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