Purina

Purina · Infinite Impact

Purina’s 'Infinite Impact' is a somber documentary-style film produced by agency Bader Rutter that addresses the professional challenges within the veterinary community. The project utilizes a monochrome aesthetic to capture the emotional weight associated with clinical practice. Through a series of intimate portraits and clinical scenes, the film examines themes of burnout and mental health. The live-action technique and cinematic framing emphasize the human side of veterinary care, moving beyond the traditional presentation of animal healthcare to highlight the experiences of the professionals themselves.

Purina · A Packed

Purina’s project 'A Packed' captures the transition of a group of Dalmatians into a rescue network following the loss of their owner. The piece documents their journey from their original home through their arrival and care at an animal shelter. Produced by GREATERGOOD, the film leans into a documentary aesthetic. The production utilizes a cinematic, live-action technique to outline the efforts of the rescue organization in securing permanent homes for the animals.

Purina · Burning Flag

Purina's Burning Flag is a sports-focused campaign that follows an athlete through a rigorous training regimen. Set against the backdrop of a stadium, the narrative leans into athletic intensity with a series of high-energy sequences. Produced by Burn Studio, the project captures the athlete in motion during evening hours, balancing action-oriented soccer drills with quiet, observed moments. The visual execution utilizes dramatic lighting and cinematic framing to emphasize the scale and atmosphere of the training environment.

Purina · Keep Them Super - Polly

Purina · Keep Them Super - Maxy

Purina · Keep Them Super

Purina · Antioxidants

Purina · 1 Busy Bone

Purina · Cedar Pine & Corn

Purina · Purina Cares

Purina · Powerful Cat

Purina · I Make Dog Chow: "Nick"