Draftkings
DraftKings' high-energy sports and gaming campaigns featuring elite athletic talent
Featured Draftkings projects
This week's top Draftkings projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Draftkings · GOAL
In the fast-paced world of sports and gaming, DraftKings continues to lean into high-energy, relatable narratives that bridge the gap between professional athleticism and fan participation. The GOAL campaign serves as a prime example of this strategy, utilizing a playful commercial approach to highlight the seamless integration of their mobile platform into the everyday life of sports enthusiasts. The spot features professional soccer legend Javier Hernandez on a manicured field, captured through a crisp, natural live-action technique that emphasizes the bright, outdoor daytime setting. By placing Hernandez alongside an over-the-top, excited sportscaster, the creative team leans into the humor and anticipation inherent in game-day betting. The film avoids overly polished artifice, favoring a lifestyle aesthetic that feels grounded and authentic to the sport. Produced by the team at Sweet Rickey, the project successfully balances the high-stakes intensity of professional soccer with the approachable, convenient nature of the DraftKings app. Every cut serves to build a bridge between the physical performance on the pitch and the digital engagement on the sidelines, ultimately crafting an experience that resonates with fans. Through careful framing and a clean, vibrant color grade, the campaign maintains its momentum, positioning the brand as an essential companion for the modern fan who wants to get closer to the action.
Draftkings · Here's the Tea
In a refreshing pivot from the high-octane intensity typical of the gambling and sports gaming sector, DraftKings delivers a whimsical brand campaign titled Here's the Tea. Featuring professional soccer star Alex Morgan, the spot masterfully leans into the unexpected, placing a refined, elegant tea service directly onto the pitch of a sprawling professional soccer stadium. The visual juxtaposition between the delicate bone china, tiered macaron stands, and the vast, grassy backdrop creates a striking aesthetic that commands attention while keeping the tone light and inviting. Utilizing a sophisticated live-action technique, the film captures Morgan as she navigates a conversation about sports and engagement with the poise of an athlete and the charm of a formal host. The cinematic, minimalist framing allows the soft, bright lighting to elevate the commercial production, ensuring the focus remains squarely on the brand message without the usual clutter of aggressive sports marketing tropes. With production handled by Sweet Rickey, the project successfully bridges the gap between high-performance athletics and the social, lifestyle-oriented nature of the brand. This campaign proves that sports entertainment can embrace a softer, more editorial visual identity while still delivering on its core objectives, ultimately proving that sometimes the best way to change the game is to simply sit down and pour a cup of tea.
Draftkings · Spin your Way
In its latest campaign for DraftKings, Spin your Way captures the sheer spontaneity of digital entertainment, transforming mundane daily routines into moments of high-stakes exhilaration. By seamlessly weaving the DraftKings Casino app into the fabric of everyday life, the commercial illustrates how mobile gaming has become a ubiquitous companion to modern experience. The narrative unfolds through a series of kinetic, live-action vignettes ranging from a quiet sushi bar to the unexpected setting of a dental chair, each scene anchored by the vibrant pulse of interactive play. With creative direction and agency oversight provided by The Tenth Man, the production delivers a polished, fast-paced aesthetic that mirrors the unpredictable nature of the casino floor. Produced by Academy Films, the work leans into a cinematic visual language characterized by saturated color palettes and warm, inviting tones that pop against the backdrop of common lifestyle environments. By utilizing dynamic camera movements alongside clever VFX and visual effects, the film effectively bridges the gap between digital interface and physical reality. The edit maintains an infectious energy, oscillating between rapid-fire cuts and deliberate slow motion to emphasize the thrill of a big win, ultimately repositioning the mobile gaming platform as an essential, high-energy accessory for today’s always-on, connected consumer culture.
Draftkings · The Gambler Sports 30 National US NA 16x9 NA
DraftKings captures the high-energy moments of sports fandom in this commercial spot for the gambling industry. The narrative transitions through diverse settings, ranging from bustling stadium crowds and pub environments to quiet greens, focusing on the immediate reactions of fans interacting with the betting platform. Directed with a dynamic pace, the piece utilizes live-action technique and cinematic framing to mirror the intensity of the game day experience. Music and sound design, provided by MAS-Music and Strategy, anchor the rapid movement between these social and sporting scenarios.
Draftkings · The Gambler
DraftKings brings a high-energy perspective to the sports-betting experience in The Gambler, a commercial spot that captures the atmosphere of a bustling pub. The project centers on the intensity of live sports, featuring fans in Boston Bruins jerseys reacting to game moments. The film utilizes a fast-paced montage to intercut social reactions with app-based betting activity and hospitality scenes. Executed with a clean, live-action technique, the commercial emphasizes an authentic pub setting through natural lighting and detailed team apparel. Sound and music direction for the project was provided by MAS-Music and Strategy.
Draftkings · Spring Break Casino
DraftKings brings a high-energy aesthetic to their Spring Break Casino campaign, a commercial spot that leans into a distinct 1980s retro styling. The production moves from poolside lounging to fast-paced celebration, utilizing a mix of live-action technique and bold, integrated graphic overlays to maintain momentum. Developed internally by the DraftKings creative team, the piece uses dynamic transitions and animated title cards to anchor its gambling and gaming focus. The edit concludes with a direct call to action, highlighting the brand interface on a mobile device.
Draftkings · KH_Roundball Playoffs 5-200_Social 16x9_15
This social media commercial for DraftKings highlights the Roundball Playoffs, featuring comedian Kevin Hart. The production transitions from a domestic setting to an energetic, theatrical court environment to communicate the brand's latest promotional offer. Through a polished, live-action technique, the 15-second horizontal spot integrates performance and motion graphics to engage the audience. The project, led by agency and creative lead DraftKings, features original sound design provided by MAS-Music and Strategy.
Draftkings · KH_Roundball Playoffs 5-200_Social 9x16_15
DraftKings brings a high-energy tone to the NBA playoffs with this 15-second vertical social media spot. The creative features Kevin Hart navigating a transition from an intimate indoor setting to a dynamic stage environment complete with backup dancers and celebratory pyrotechnics. Produced by the in-house team at DraftKings, the campaign utilizes a saturated, warm color palette to highlight promotional betting offers. The live-action technique leans into the humor of the talent, with sound and music provided by MAS-Music and Strategy.
Draftkings · Roundball
DraftKings brings a high-energy approach to their latest commercial spot, 'Roundball.' The project features comedian Kevin Hart navigating between an intimate, warmly lit living room setting and a vibrant stage performance, showcasing the platform's utility through a mix of dialogue and dynamic choreography. Produced with a focus on live-action technique, the commercial integrates graphic overlays and athletic visual motifs to highlight the excitement of playoff betting. The production team, including contributions from MAS-Music and Strategy for sound, balances this comedic delivery with a fast-paced aesthetic that transitions between quiet, casual moments and full-scale stage sequences.
Draftkings · Hockey
DraftKings highlights its sports betting platform in this digital commercial focused on the hockey season. The spot utilizes high-energy motion graphics to display real-time betting options such as parlays, moneylines, and puck lines. Visuals integrate stadium environments and animated pucks, grounded by a sharp, high-contrast palette of green and black. The project incorporates dynamic VFX and graphic animation to present regulatory information and QR codes within a fast-paced sports environment, featuring custom sound work by MAS-Music and Strategy.
Draftkings · OSB_NONE_NEWOntarioGenericFlex_TV
This television commercial for DraftKings focuses on the sports betting experience for users in Ontario. The spot leans into a dynamic aesthetic, utilizing live-action technique paired with energetic motion graphics to capture the reactions of sports fans. Throughout the sequence, bold typography and consistent brand-forward green elements anchor the visual identity. The project integrates functional graphic overlays and a persistent QR code to drive user acquisition. Production for this spot was handled by the DraftKings agency and creative team, with music and sound design contributed by MAS-Music and Strategy.
Draftkings · Kevin's Bet
Draftkings presents 'Kevin's Bet,' a commercial spot featuring comedian Kevin Hart at a spirited outdoor poolside gathering. The film focuses on candid, comedic interactions between Hart and his guests, set against a modern residential backdrop. The production employs a live-action technique with warm, clean visual styling. The narrative unfolds through conversational dialogue and a lively party atmosphere, highlighting the brand’s presence in the sports and gaming landscape. Key production support was provided by Hartbeat, with post-production and VFX handled by PS260 and Company 3 New York. Sound and music direction were managed by Hifi Project and Screaming Penguin.
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