Draftkings: Kevin's Bet
Brand
Date
Feb 2023
Description
Draftkings presents 'Kevin's Bet,' a commercial spot featuring comedian Kevin Hart at a spirited outdoor poolside gathering. The film focuses on candid, comedic interactions between Hart and his guests, set against a modern residential backdrop. The production employs a live-action technique with warm, clean visual styling. The narrative unfolds through conversational dialogue and a lively party atmosphere, highlighting the brand’s presence in the sports and gaming landscape. Key production support was provided by Hartbeat, with post-production and VFX handled by PS260 and Company 3 New York. Sound and music direction were managed by Hifi Project and Screaming Penguin.
Style
Horizontal, Commercial, Warm, Clean
Industries
Background
House
Context
TVC / TV Commercial
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