Draftkings: KH_Roundball Playoffs 5-200_Social 9x16_15
Brand
Date
Dec 2025
Description
DraftKings brings a high-energy tone to the NBA playoffs with this 15-second vertical social media spot. The creative features Kevin Hart navigating a transition from an intimate indoor setting to a dynamic stage environment complete with backup dancers and celebratory pyrotechnics. Produced by the in-house team at DraftKings, the campaign utilizes a saturated, warm color palette to highlight promotional betting offers. The live-action technique leans into the humor of the talent, with sound and music provided by MAS-Music and Strategy.
Style
Vertical, Commercial, Saturated, Warm
Industries
Color
Mint
Context
Advertising Campaign, Social Media / Short Form Video
Associated creatives
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