Draftkings

Sep 2026

In a refreshing pivot from the high-octane intensity typical of the gambling and sports gaming sector, DraftKings delivers a whimsical brand campaign titled Here's the Tea. Featuring professional soccer star Alex Morgan, the spot masterfully leans into the unexpected, placing a refined, elegant tea service directly onto the pitch of a sprawling professional soccer stadium. The visual juxtaposition between the delicate bone china, tiered macaron stands, and the vast, grassy backdrop creates a striking aesthetic that commands attention while keeping the tone light and inviting. Utilizing a sophisticated live-action technique, the film captures Morgan as she navigates a conversation about sports and engagement with the poise of an athlete and the charm of a formal host. The cinematic, minimalist framing allows the soft, bright lighting to elevate the commercial production, ensuring the focus remains squarely on the brand message without the usual clutter of aggressive sports marketing tropes. With production handled by Sweet Rickey, the project successfully bridges the gap between high-performance athletics and the social, lifestyle-oriented nature of the brand. This campaign proves that sports entertainment can embrace a softer, more editorial visual identity while still delivering on its core objectives, ultimately proving that sometimes the best way to change the game is to simply sit down and pour a cup of tea.

Lifestyle, Commercial, Cinematic, Minimalist

Live-action Technique

Gambling, Sports & Gaming