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Bath & Body Works

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Featured Bath & Body Works projects

This week's top Bath & Body Works projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.

Project

Bath & Body Works · Fruit Fusion Hilary Duff

Bath & Body Works highlights its Fruit Fusion collection in a new beauty campaign featuring Hilary Duff. The film showcases a series of performances set against dynamic water effects, utilising cinematic lighting to emphasise the textures of the splashing droplets and the subjects expressions. The project, developed in collaboration with agency Yard NYC, leans into a clean, live-action aesthetic. The production employs vertical framing to capture the singer-songwriter in close-up sequences, balancing a high-energy performance with the fragrance line's refreshing visual identity.

Project

Bath & Body Works · Holiday – 45

Bath & Body Works brings a festive aesthetic to the cosmetics and beauty industry with this 45-second commercial spot. The narrative unfolds within a train station, blending vintage architecture with seasonal storytelling as travellers navigate a holiday-themed journey. Produced by 1stAveMachine with creative contributions from the community, the project uses a live-action technique to showcase seasonal candles and body care items. Cinematic camera work and a warm color palette define the visual identity, while post-production and VFX work by Max Cooper and Logan Highlen provide a polished, polished finish to the sequence.

Project

Bath & Body Works, Netflix · Stranger Things Collaboration with Priah Ferguson

Bath & Body Works and Netflix collaborate for a retail campaign featuring Priah Ferguson. The project captures an immersive store tour through the lens of a lifestyle-focused, live-action commercial. Captured in a vertical format, the video follows Ferguson as she discovers the Stranger Things product line before being guided into a thematic secret lab installation. The narrative focuses on the interaction between talent and staff within the retail environment.