Amica
Featured Amica projects
This week's top Amica projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Amica · Volume 80
Volume 80 for Amica marks a masterclass in modern sartorialism, stripping away the superfluous to celebrate the intersection of architectural structure and fluid movement. This fashion editorial campaign pivots on a sharp, minimalist aesthetic that feels both timeless and aggressively contemporary, favoring clean studio backdrops that allow the complexity of each garment to take center stage. Under the discerning creative guidance of photographer David Roemer, the series explores the power of monochromatic palettes and high-contrast studio strobe lighting to define texture, from the raw, tactile nature of heavy leather trench coats to the crisp precision of oversized, tailored blazers. Fashion editor and stylist Michela Buratti deftly navigates this landscape, juxtaposing voluminous silhouettes against cinched, feminine forms to create a visual dialogue of strength and softness. The project leans heavily into editorial portraiture techniques, enhanced by the deliberate, wet-look styling from hair stylist Giovanni Iovino and the nuanced, focused makeup artistry of Cosetta Giorgietti. With model Bonnie Panasenko at the helm, the imagery channels a cool, composed energy that feels entirely at home in the realm of luxury fashion houses. By utilizing deliberate chiaroscuro and seamless backgrounds, the work transcends traditional portraiture, becoming a study of form where every fold of denim and drape of a pussy-bow tie is rendered with intentional, polished clarity.
Project Amica · Il Cappotto
Il Cappotto is a fashion editorial feature for Amica magazine that explores the architectural potential of outerwear. Photographed by Janne Rugland, the series highlights a range of silhouettes—from oversized, sculptural collars to structured, cinched coats—modeled by Lara Mullen. The project leverages a clean, minimalist aesthetic, using soft, diffused light to accentuate the depth and tactile qualities of the heavy textiles. Styling by Davide Brambilla emphasizes the geometric precision of the garments, often set against seamless, neutral backgrounds to keep the focus on form and fabrication. The imagery incorporates monochrome and desaturated color palettes, with precise grooming by hair stylist Erisson Musella and subtle makeup by Mary Cesardi contributing to the polished, monochromatic look.
Project Amica · Disco 80
Amica presents 'Disco 80,' a fashion editorial feature that channels the aesthetic codes of the decade through a modern lens. The series centers on a recurring silhouette of exaggerated shoulders and structural tailoring, set against both urban street backdrops and minimalist studio sweeps. Photographer duo Andoni & Arantxa document model Eloise Logan, employing both high-contrast monochrome and soft-light color palettes to emphasize the tactile quality of leather, fur, and bouclé fabrics. The styling, led by Davide Brambilla, balances retro-inspired statement pieces—including visor shields and ornate gold jewelry—with a precision-groomed beauty approach. Hair by Kazuko Kitaoka features slicked-back styling, while makeup artist Delphine Ehrhart maintains a focused, natural aesthetic to anchor the editorial's layered textures.
Project Amica · Happy New Era
Amica’s Happy New Era project presents a series of beauty editorial portraits that highlight precise cosmetic applications and high-definition textures. Captured by photographer Mikael Schulz, the imagery focuses on the interplay of color and light to showcase specific makeup details. Featuring model Natalie Ogg, the campaign leans into an avant-garde aesthetic with makeup artistry by Steven Canavan. The execution utilizes bright, directional lighting and polished styling to emphasize luminous skin and complex color gradients, including metallic eyeshadows and bold lip tones against a clean, neutral backdrop.
Project Amica · black out
Amica presents a beauty editorial titled 'black out,' featuring a series of clean, macro-focused portraits and product arrangements. The imagery centers on model Samantha Saba, highlighting precise black eyeliner, theatrical lashes, and high-gloss lips. The project features photography by Mikael Schulz, who utilizes beauty light to accentuate skin texture and product detail against neutral backdrops. Fashion styling is provided by Michela Buratti, with hair styling by Thomas Dunkin and makeup artistry by Stoj.
Project Amica · Valori Universali
Amica’s Valori Universali campaign centers on a series of intimate beauty portraits that highlight natural skin texture. The project adopts a clean, minimalist aesthetic, utilizing soft and even lighting to bring focus to facial features against a neutral backdrop. Photographer Sigurd Grünberger captures model Sophia Elin in this editorial series. The imagery employs bold typography and a restrained color palette to maintain a clear visual identity.
Project Amica · Film Rosso
Amica presents Film Rosso, a fashion editorial series centered on a bold, monochromatic palette. The collection features model Andrea Östlund in a series of studio-based portraits that emphasize structural tailoring and fluid silhouettes. The project leans into a clean, minimalist aesthetic, employing analogue film techniques to capture texture and form. Fashion stylist Gaelle Bon coordinates the look through high-contrast ensembles, while makeup artist Ricky Morandin provides a refined, glossy finish that complements the series’ vibrant use of red. The production focuses on architectural shapes and stark lighting, maintaining a consistent visual language across all portrait compositions.
Amica · The Mayes
Amica’s campaign, The Mayes, explores the domestic transition of a family settling into a new home. Through a series of vignettes, the film tracks the unpacking process, the arrangement of personal artwork, and the changing seasonal environment outside the front door. Directed by Malik Sayeed with production house Little Minx, the project leans into a cinematic, live-action technique. Creative direction is led by Patrick Horton and Mietta McFarlane, with an editorial focus on warm interiors and soft lighting to document the experience of moving. Additional credits include executive creative director Dave Randolph and editorial work by Akiko Iwakawa. Post-production and VFX were handled by Company 3 LA and MakeMake, with sound design and music provided by Wave and King Lear.
Project Amica · Amica August 2026 Cover
For its August 2026 issue, Amica leans into a quintessential aesthetic of editorial minimalism, delivering a cover that feels both timeless and sharp. The portrait of Luana Guimarães anchors the page, utilizing a crisp off-white backdrop that allows the clean lines of her white shirt and pale yellow skirt to take center stage. This magazine cover expertly balances the polished nature of a professional studio strobe setup with the subtle softness of natural light, creating an image that is inviting yet commanding. The styling by Gaelle Bon focuses on deliberate texture, highlighting the metallic hardware on the garment’s waistband to add a touch of modern edge to the otherwise understated ensemble. Complementing this, Vincent De Moro delivers a masterclass in styling, letting the model's dark, wavy hair frame the composition with organic movement. As a key entry in the Media & Entertainment industry, the piece avoids visual clutter, favoring a balanced layout that lets the central figure resonate. By stripping away excess, the creative team has produced a cover that feels classic yet contemporary, reinforcing Amica’s reputation for refined, high-fashion storytelling that remains accessible. It is a confident exercise in restraint, where every element—from the posture of the talent to the precise placement of headlines—serves to elevate the narrative of the August issue.
Project Amica · Impara L'Arte
Amica’s latest campaign, Impara L’Arte, serves as a masterful exploration of high-fashion editorial aesthetics, leaning into a sophisticated interplay between structured silhouettes and soft, organic movement. Across this series of images, the brand defines a new standard for luxury fashion houses, utilizing a blend of natural light and precision studio strobe techniques to elevate the visual narrative. Model Luana Guimarães anchors the project with a steady, commanding presence, seamlessly transitioning from the delicate, off-the-shoulder softness of a navy satin dress to the architectural edge of a leather bomber jacket adorned with striking red feathers. The artistic direction, expertly curated by fashion editor and stylist Gaelle Bon, emphasizes a clean, portrait-focused composition that allows the texture of the garments—from metallic studs to ruffled detailing—to take center stage. Crucially, the styling is elevated by the work of hair stylist Vincent De Moro, whose focus on voluminous, wavy textures adds a tactile layer to the minimalist backdrops. By balancing these vibrant, color-gradient backgrounds with monochromatic portraiture, the campaign achieves a rhythmic visual flow. This project successfully channels the spirit of editorial minimalism while ensuring every stitch and fold remains in sharp, deliberate focus, capturing a refined, high-fashion lifestyle that feels both timelessly elegant and contemporary in its execution.
Project Amica · West Coast
Amica’s latest campaign, West Coast, masterfully channels the rugged allure of the American frontier through a high-fashion, contemporary lens. This fashion editorial project strips away the noise, leaning into a minimalist studio aesthetic to emphasize the tactile storytelling of the garments. Under the expert lens of photographer David Roemer, the imagery defines a modern Western sensibility, juxtaposing high-end luxury silhouettes with ornate leather accents and signature cowboy boot motifs. The styling, helmed by Michela Buratti, is a masterclass in editorial minimalism, pairing structured bodysuits and textured knits with bold, metallic-buckled belts that anchor each look. Model Lea Seelenmeyer brings a dynamic, lived-in presence to these compositions, moving seamlessly from bright, natural light environments to moody, low-key chiaroscuro portraits. Whether reclining against deep burgundy leather or standing starkly against a seamless white backdrop, the project maintains a polished, cinematic quality that highlights the intricate relationship between form and texture. By utilizing soft light to highlight the nuances of suede, denim, and intricate stitching, the team has created a visually cohesive series that sits perfectly at the intersection of commercial appeal and avant-garde luxury house standards. The result is a sophisticated narrative that feels both timeless and deeply rooted in the current moment of high-fashion photography.
Project Amica · Amica July 2026 Cover
For its July 2026 issue, Amica delivers a masterclass in editorial minimalism, grounding its summer fashion focus in a clean, sophisticated aesthetic that feels both accessible and high-end. Captured through the lens of photographer David Roemer, the cover image centers on model Lea Seelenmeyer, whose poised, direct gaze serves as the anchor for the entire composition. The visual narrative relies on a deliberate balance of texture and hue, notably featuring a sheer, leopard-print blouse that injects a vibrant burst of reddish-pink against a restrained, neutral backdrop. The production is characterized by its use of natural light and soft light techniques, which soften the frame and allow the intricate detailing of the garment to take center stage without visual clutter. Fashion editor Michela Buratti deftly marries this bold sartorial choice with a clean layout, while hair stylist Giovanni Iovino and makeup artist Michiko Ikeda opt for a polished, understated grooming approach that complements the image's lifestyle editorial sensibilities. By leaning into this refined, live-action technique, the team avoids the pitfalls of over-production, instead creating a commercial cover that feels remarkably human and grounded. The result is a quintessential summer magazine aesthetic that prioritizes clarity and style, proving that when the casting and styling align perfectly, a simple neutral canvas becomes the most powerful setting for modern editorial storytelling.
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