Air New Zealand
Air New Zealand's inventive campaigns, global brand films and safety videos across travel
Featured Air New Zealand projects
This week's top Air New Zealand projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Air New Zealand · NYC
Air New Zealand introduces its upcoming service launch with a series of minimalist commercial video assets. The creative centers on high-contrast, clean typographic layouts, utilizing monochrome palettes to deliver a direct and focused welcoming message to passengers. Produced by Reel Factory, the work leans into a refined visual approach that emphasizes clarity and utility across its horizontal display formats.
Air New Zealand · Where to Next?
Air New Zealand explores the anticipation of global travel in this cinematic commercial, "Where to Next?". The project captures a sequence of evocative international landscapes, transitioning from vast aerial drone footage of coastal waters and mountain ranges to intimate vignettes of travelers in motion. The film leans into a warm color palette, utilizing natural light to create a sense of exploration. Developed by True New Zealand, the spot moves between expansive vistas and detailed shots of airline staff and city life to ground the narrative in the experience of transit.
Air New Zealand · The Great Christmas Chase - Josh Frizzell
Air New Zealand captures the kinetic energy of holiday travel in this commercial, "The Great Christmas Chase." Set within a bustling airport terminal, the production leans into observational framing to document the frantic pace of the festive season. Directed by Josh Frizzell with production by Reel Factory, the piece utilizes a live-action technique to translate the scale of the terminal environment. The cinematic visual language balances cool interior tones with natural light, grounding the narrative in the familiar rhythm of international air travel.
Air New Zealand · Not Quite Silent Night - Josh Frizzell
Air New Zealand’s holiday campaign, Not Quite Silent Night, unfolds as a cinematic commercial capturing the wonder of a quiet, magical encounter. Directed by Josh Frizzell, the film leans into a nostalgic aesthetic, framing a young girl’s discovery of a vintage sleigh and team of reindeer on her lawn. The production utilizes live-action techniques to build the narrative, balancing warm interior tones against the cool, crisp moonlight of the night setting. Reel Factory managed the production for this travel and hospitality industry project.
Air New Zealand · A Magical Delivery - Josh Frizzell
Air New Zealand’s holiday campaign, A Magical Delivery, centers on a festive narrative featuring Santa Claus in his office. Directed by Josh Frizzell with production support from Reel Factory, the commercial utilizes a cinematic, live-action technique to ground the character-led story. The project leans into a warm color palette to establish the atmosphere of the space. The film features a balanced composition, emphasizing the interplay of light within the setting. By focusing on the interaction between Santa and his elf, the campaign maintains a consistent narrative tone throughout the spot.
Air New Zealand · Game on For Safety - Ryan Heron
Air New Zealand centers its latest safety campaign on the synergy between community and sports, featuring professional basketball player Steven Adams. The production integrates safety messaging into a narrative focused on teamwork, set against a coastal backdrop during golden hour. Produced by Reel Factory, the live-action project leans into cinematic visuals. The aesthetic captures the environment through warm, natural light and a focus on the interplay between the athletes and the outdoor court setting.
Air New Zealand · First Haul
Air New Zealand’s First Haul documents the arrival of the Bluff oyster season, framing the event through a culinary lens. Produced by Reel Factory, the cinematic video tracks the journey from the coastal harbor at dusk to the kitchens of regional industry figures. The piece leans into moody, atmospheric lighting to contrast the rugged coastal landscape with the precision of food preparation. By featuring insights from chef Adam Rickett and executive chef Gareth Stewart, the film highlights the connection between local harvest and professional craft.
Air New Zealand · Pōkarekare Ana
Air New Zealand’s Pōkarekare Ana is a cinematic exploration of Aotearoa’s landscapes, interweaving sweeping aerial vistas with intimate musical performances. Produced in collaboration with FCB New Zealand and Sweetshop NZ, the project captures a vast, braided river valley through drone footage and natural light, grounding the atmosphere in a sense of place. The narrative follows a man in an embroidered suit performing an acoustic rendition of the traditional waiata, supported by a chorus. The production emphasizes a warm, nostalgic aesthetic through its atmospheric grading, bridging the connection between the country’s natural environment and the cultural resonance of the song.
Air New Zealand · Safety Videos
Air New Zealand translates standard cabin protocol into an expansive commercial campaign through a series of cinematic safety videos. The project leans into a travel-inspired narrative, intercutting instructional sequences with high-energy vignettes of coastal surfing, mountain landscapes, and outdoor dance choreography. Led by creative contributions from True New Zealand, the production utilizes a vibrant color grading aesthetic and fast-paced editing to bridge the gap between aviation safety requirements and lifestyle storytelling. The result is a dynamic, live-action technique piece that anchors technical information within diverse, scenic environments.
Air New Zealand · Global Brand Campaign A Better Way to Fly
Air New Zealand introduces its latest global brand campaign, 'A Better Way to Fly,' leaning into a lighthearted narrative centered on a chance encounter between two avian travelers. The campaign focuses on an onboard dialogue between a goose and a kiwi bird, exploring travel themes through a humorous, character-driven lens. The execution blends live-action technique with 3D render and CGI to integrate the characters into a standard aircraft cabin setting. The creative direction, led by agency True New Zealand, maintains a playful tone throughout the commercial film.
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