Air New Zealand: First Haul
Brand
Date
Mar 2025
Description
Air New Zealand’s First Haul documents the arrival of the Bluff oyster season, framing the event through a culinary lens. Produced by Reel Factory, the cinematic video tracks the journey from the coastal harbor at dusk to the kitchens of regional industry figures. The piece leans into moody, atmospheric lighting to contrast the rugged coastal landscape with the precision of food preparation. By featuring insights from chef Adam Rickett and executive chef Gareth Stewart, the film highlights the connection between local harvest and professional craft.
Style
Horizontal, Cinematic, Moody, Golden Hour
Industries
Background
Docks
Context
Documentary
Associated creatives
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