Air New Zealand
First Haul
Brand
ProjectFirst Haul
Date
Mar 2025
Description
Air New Zealand documents the commencement of the Bluff oyster season in First Haul, a cinematic video project produced by Reel Factory. The film explores the connection between regional harvesters and culinary professionals through interviews with chef Adam Rickett and executive chef Gareth Stewart. The project captures the coastal landscape of Bluff, New Zealand, using atmospheric lighting to transition from dusk to night. The production leans into a moody aesthetic, utilizing live-action techniques to emphasize the significance of local produce in the food and beverage industry.
Style
Horizontal, Cinematic, Moody, Golden Hour
Industries
Beverages
Background
Docks
Context
Documentary
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