ABC

30 projects·0 creatives·

Featured ABC projects

This week's top ABC projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.

Project

ABC · Sign & Seek - Trailer

The ABC project Sign & Seek trailer highlights the importance of Auslan as a first language while introducing new initiatives for broader sign language education. Directed and produced in collaboration with Leo Australia and Publicis Production Australia, the campaign emphasizes accessibility and educational outreach. The production utilizes a horizontal commercial format, blending live-action interview segments with dynamic graphic animations. Character illustrations and bold typography are layered against vibrant backgrounds to present accessibility statistics and core project goals.

Project

ABC · We've Got a Story For You

ABC presents 'We've Got a Story For You,' a commercial spot centered on the shared human connection found in storytelling. Directed by Sanjay de Silva and produced by DIVISION APAC, the film features conversational scenes set poolside and within a local diner. The project utilizes documentary-style live-action techniques, leaning into natural light and warm color grading to establish an observational, summery tone. Sound design by Sonar Music and editing by Leila Gaabi complement the narrative, highlighting a series of intimate, lighthearted exchanges between the cast.

Project

ABC · Fertility

This commercial for ABC captures the intersection of personal milestones and clinical precision. Featuring a mix of intimate, live-action domestic vignettes and sterile laboratory footage, the campaign highlights the human journey behind medical intervention. The edit leans into a warm, inviting aesthetic, using soft indoor lighting to frame the connection between parents and children. Balancing professional medical environments with emotive storytelling, the piece relies on a clean, grounded visual language to present its subject matter.