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Therabody: Active at Every Age: Relief for Everyday Aches and Pains

Date

Aug 2025

Description

Therabody’s 'Active at Every Age' campaign highlights wellness technology through a series of vignettes documenting relief for everyday aches and pains. The commercial content transitions from a quiet morning in a sunlit garden to dynamic outdoor fitness routines, focusing on the intersection of movement and recovery. The production was led by agency Forsman & Bodenfors, with production services provided by Thinking Machine and Stillking Prague. The visual identity leans into warm tones and clean composition, utilizing live-action technique to ground the health-focused narrative in relatable, daily activity. Post-production, including color grading by Royal Muster and sound design by Singing Serpent, reinforces the project’s composed atmosphere.

Style

Vertical, Commercial, Warm, Clean

Industries
Color
Navy
Beige
Pure White
Background

Garden

Context

TVC / TV Commercial

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