This 30-second commercial for Therabody captures a quiet moment of wellness amidst the high-energy backdrop of a holiday celebration. Featuring a woman finding calm on a couch while family activities unfold around her, the spot leans into a domestic atmosphere to highlight the utility of the brand’s handheld percussion therapy device.
The production utilizes live-action technique layered with VFX / visual effects to integrate elements like a flying toy helicopter into the busy living room scene. Post-production for the campaign was completed by LOCKT.
