SAXX

6 projects·0 creatives·

Featured SAXX projects

This week's top SAXX projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.

Project

SAXX · SAXX x NBA Game Changers - BTS

Project

SAXX · Carpe Diem. Cup Le Scrotum.

SAXX highlights its signature pouch technology in this comedic commercial, Carpe Diem. Cup Le Scrotum. The project, produced by Good Fortune Collective, blends live-action footage of various underwear styles with playful animation and mixed media elements. The production leans into a vibrant, high-energy aesthetic, integrating vintage globe clips, newspaper spreads, and polaroids to underscore the brand's irreverent approach to fashion. This campaign for the high street fashion brand utilizes a dynamic, vertical format designed to translate comfort through witty visual storytelling and distinct character-driven lifestyle sequences.