SAXX: Carpe Diem. Cup Le Scrotum.
Brand
Date
Feb 2026
Description
SAXX highlights its signature pouch technology in this comedic commercial, Carpe Diem. Cup Le Scrotum. The project, produced by Good Fortune Collective, blends live-action footage of various underwear styles with playful animation and mixed media elements. The production leans into a vibrant, high-energy aesthetic, integrating vintage globe clips, newspaper spreads, and polaroids to underscore the brand's irreverent approach to fashion. This campaign for the high street fashion brand utilizes a dynamic, vertical format designed to translate comfort through witty visual storytelling and distinct character-driven lifestyle sequences.
Style
Artistic, Humorous, Lifestyle, Vertical
Techniques
Animation
Industries
Color
Jet Black
Pure White
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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