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SAXX

Carpe Diem. Cup Le Scrotum.
Brand
SAXX
ProjectCarpe Diem. Cup Le Scrotum.
Date

Feb 2026

Description

SAXX introduces its latest campaign, Carpe Diem. Cup Le Scrotum, a comedic commercial spot that highlights the design features of their men’s pouch underwear. Developed by Good Fortune Collective, the project leans into a playful aesthetic that prioritizes visual wit and dynamic movement. The creative execution blends live-action technique with animation and mixed media, incorporating elements such as vintage footage, stylized newspaper graphics, and candid polaroids. By juxtaposing these textures, the film brings a lighthearted energy to the brand’s lifestyle positioning, emphasizing comfort through a rapid-fire series of visual analogies.

Style

Artistic, Humorous, Lifestyle, Vertical

Techniques

Animation

Industries

High Street Fashion

Color
Jet Black
Pure White
Background

Solid Colour

Context

TVC / TV Commercial

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