Rhude
Featured Rhude projects
This week's top Rhude projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Rhude · Rhude Festival Capsule Collection
Rhude introduces its Festival Capsule Collection, a streetwear campaign centered on a desert-inspired aesthetic. The imagery explores a nostalgic, cinematic atmosphere, utilising painted landscapes and vintage vehicles to frame the seasonal apparel. Photographer Alex Feggi captures the collection, featuring designs by Rhuigi Villaseñor. The visual language leans into editorial portraiture, highlighting graphic hoodies, casual button-downs, and logo-heavy essentials. Throughout the series, the aesthetic is defined by warm lighting and a soft, retro-influenced palette that grounds the collection in a rugged yet clean setting.
Project Rhude · Rhude High Summer 2025 Collection
Rhude presents the High Summer 2025 collection, a designer fashion editorial shot by photographer Billy Ballard. Set against the backdrop of a lakeside landscape, the campaign leans into a classic leisure aesthetic, utilizing natural light and an analogue film technique to capture the textures of the apparel and the polished wood of the vessel. Creative direction and design for the collection are led by Rhuigi Villaseñor, with fashion styling by Dan Sablon and casting direction by Liz Goldson. The series features models Alejo Humanes, Elyas Polat, Etienne Maclaine, and Gaye Serigne, showcasing the collection's resort wear and relaxed, sporty silhouettes across a range of warm, sunlit compositions and monochrome portraits.
Project Rhude · Rhude F/W 25 Lookbook
Rhude's Fall/Winter 25 lookbook presents a focused exploration of contemporary streetwear, defined by a clean and controlled studio aesthetic. Creative direction by Rhuigi Villaseñor channels a fusion of varsity-inspired graphics, heavy-duty outerwear, and technical layering to establish the collection's tone. Photographed by Arturo Alcala, the series utilises a consistent neutral grey gradient backdrop to ensure the tactile details of the collection remain the focal point. Fashion styling by Dan Sablon prioritises relaxed silhouettes, pairing distressed denim and utility cargo pants with varsity jackets, leather bombers, and graphic knitwear. Each portrait leverages soft, directional lighting to accentuate the varied textures of fur, satin, and heavy cotton, resulting in a cohesive editorial presentation.
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