PNC Bank
Brilliantly Boring
Jun 2026
PNC Bank's campaign, Brilliantly Boring, positions the financial institution through a lens of historical perspective. The commercial spot, A History of Smart Advice, juxtaposes vignettes from antiquity—ranging from an erupting volcano at Pompeii to the intricacies of 17th-century medicine—against the composed environment of a modern-day auction house. Produced by MJZ, the work utilizes live-action technique to bridge disparate eras. The cinematography contrasts warm, period-specific lighting with the sharp, clinical clarity of a contemporary financial setting. Post-production and VFX were managed by Untold Studios and Color Collective, with editorial provided by Cabin Edit.
Horizontal, Cinematic, Warm
Banking
Mountain
TVC / TV Commercial
