Netflix
Netflix x WEDNESDAY S2
Brand
ProjectNetflix x WEDNESDAY S2
Date
Jul 2025
Description
Netflix promotional campaign for the second season of Wednesday, featuring Jenna Ortega and Tim Burton. Shot on location in Paris along the River Seine, the imagery leans into a cinematic editorial aesthetic, utilising natural light to capture the production's moody tone. Photographer Alice Moitie documents the leads against historic stone architecture, with styling complemented by hair by Cesar Ramirez and makeup by Mélanie Inglessis. The campaign employs a clean, desaturated palette and analogue film techniques to maintain the series' visual identity.
Style
Editorial, Horizontal, Clean
Techniques
Natural light
Industries
Streaming Platforms
Color
Beige
Context
Advertising Campaign, Editorial
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