EA Sports

6 projects·0 creatives·

Featured EA Sports projects

This week's top EA Sports projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.

Project

EA Sports · Tactical

EA Sports brings its latest title, Tactical, to the screen in a fast-paced commercial directed by Surreal Hotel Arts. The video places a young athlete at the center of the action, blending live-action technique with layered digital sports kits and interactive player statistics. Moving through domestic spaces, the campaign utilizes cinematic pacing to highlight the integration of real-world athleticism with the virtual data-heavy interface of the game. The visual narrative leans into warm tones and motion-heavy VFX to emphasize the immersive nature of the gaming experience.

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EA Sports · FIFA Ultimate Soundtrack

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EA Sports · Madden The Movie

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EA Sports, Apple · FIFA 23 x Ted Lasso

EA Sports and Apple collaborate on this promotional campaign for FIFA 23, integrating the characters and narrative world of the television series Ted Lasso into the gaming ecosystem. The project features a blend of cinematic 3D render / CGI character modeling and live-action technique footage to mirror television broadcast coverage. Digital renderings of the AFC Richmond squad are presented alongside in-game engine graphics, capturing team locker room scenes and stadium gameplay with high-energy pacing.