EA Sports
Tactical
Brand
ProjectTactical
Date
Mar 2026
Description
EA Sports Tactical leans into the intersection of lifestyle and competitive gaming. This commercial video depicts a footballer navigating his home environment while interacting with integrated UI elements that mirror in-game player statistics and digital kits. Directed by Surreal Hotel Arts, the project balances live-action technique with layered VFX / visual effects to create a cinematic sequence. The narrative highlights the immersive nature of the gaming platform through a fast-paced, action-oriented edit.
Style
Horizontal, Commercial, Action, Cinematic, Warm
Techniques
VFX / visual effects
Industries
Video Games
Color
Jet Black
Pure White
Navy
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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